
Key Takeaways
- Heartbeat Brand began as a small passion project rooted in Lake Tahoe’s outdoor culture.
- Founder Parker Alexander built the brand by constantly refining design and production methods.
- The company’s success was driven by community events, wholesale growth, and storytelling products.
- Flexible manufacturing helped the brand scale from hand-drawn hats to full production runs.
- Heartbeat Brand continues to grow by staying closely involved in both design and operations.




