In this age of social media marketing, it’s easy to forget that one of the easiest, most cost-effective ways to get your small business in front of people is to give them a gift. According to an Advertising Specialties Impressions study, 84% of promotional products recipients remember the advertiser on the custom promotional items they receive. And, given that you can get items for a lot less than you can get online ad space, promotional items are a great way to market your products or business in these tough economic times.
Here are some tips on how to use promotional items to make an impact for your small business:
Think Form and Function: One of the biggest challenges in using promotional items is in choosing a gift that will end up on someone’s desktop and not in the trash can underneath it.…
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Let’s talk about strategy for a second.
Judging by the tone of most marketing blogs, you would guess that all business was either conducted on Google or Facebook. But it’s easy to forget that many of the tried-and-true methods of the past are still just as valid today.
Businesses today need to look beyond geographical borders in order to expand. There is a whole world of consumers, customers and clients out there waiting to buy your service or product. Opportunities aplenty await the astute businessman willing to take the risk and go global.
There is no escaping the wrath of the IRS when it comes to unpaid taxes. There are several differences between running a small business versus a large corporation, but at the end of the day, payroll taxes are something that all business owners must pay close attention to in order to avoid problems with the IRS.
As the recession continues to extend into 2010, we continue to be inundated by news about the challenges that face the small business community.
There aren’t many good news stories about banks these days so if you’re looking for a new bank you may be facing the quagmire of what to look for and who to turn to when searching for a new bank. The answer may rest upon what your personal and or business banking needs are.
Small business owners have a higher risk of identity fraud than other adults according to a recent study co-sponsored by ITAC, the Identity Theft Assistance Center, and The Financial Services Roundtable.
Through recent advances in technology, the number of individuals working from home offices has greatly increased in the past decade. When individuals have taken the proper steps, home offices allow one to work from the comfort and convenience of home without sacrificing productivity. There are a variety of reasons why individuals would choose to work from home.
For many smaller and mid-size companies, the hiring CFO-level talent can be too costly and completely unfeasible. In addition to searching for the right candidate, you have to offer a highly competitive package – even in today’s economy – to attract the top-level finance talent you need for business success.
