As an SMB CEO, you must take on multiple roles to ensure that your company has the greatest chances of success. One of the most important of these roles for building your business is marketing. As technology evolves and consumers spend more and more time on the Internet, you must utilize online tools in order to keep up with technology and compete with big businesses. Online video is one of the best marketing tools out there to attract consumers to your company.
Web video is not just for playback of traditional broadcast content or million dollar ad campaigns. In fact, it is an important part of any marketing and commerce experience on the web.…
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Some people think that it is easy being the CEO of a certain company. They think it’s all about delegating tasks to your employees. And since you’re “the boss” you could pretty much do nothing except point out employees’ mistakes and get an occasional headache when the numbers don’t add up. Those in the business of leadership, know better.
There was a time when entrepreneurs were all hankering for advice from anyone and anywhere. Now, everyone seems to know everything about operating and starting a new business that those who plan to start their own business become disillusioned. Truth be told, gurus of small business started out with probably as much hesitation and uncertainty as the next person.
As if running a business in today’s economy is not tough enough, we also have to deal with fraud on top of it all. Fraud can cause a small business to experience financial effects as well as damage to your hard earned reputation.
According to a recent 
Social Media is going crazy viral as each day passes. Nowadays, it seems that everybody and their mothers use different social networking sites for a variety of purposes. In a show of entrepreneurial spirit, small businesses everywhere started to get on this marketing technique and follow it with such gusto that every article seems to focus on this strategy.
