When You Focus on Building Customer Relationships, the Rest is Just Business

As the owner of a self-storage business, I serve people who are undergoing life changes every day. Relocations, divorce, college, and military deployment are just a few reasons someone might benefit from self-storage. Whatever the case, they’re likely tired, stressed, and generally unsettled. The last thing they want to do is slog through a long, confusing sales experience.

Helpful sales person

These days, the lines are blurred between “our business” and “your problems” in all industries. But what many business owners don’t realize is how easily they can soothe someone’s worries with good customer service — even if they have nothing to do with your business transaction.…

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7 Strategies for Coming Up With Your Best Ideas Yet

With so much emphasis being placed on new technology, it’s easy to forget about the one thing that got you where you are today – and I’m not talking about your innovation, willpower, or proven track record. I’m talking about your brain.

Finding business ideas

Your ability to think on your feet and make informed decisions has helped you become a true expert in your field. But as you move up the corporate ladder, you can become further and further removed from the heart of your business – so much so that it can affect the way you think about it.

In my industry, for example, conventional wisdom told us that people wanted to see a storage unit before renting it.…

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