11 Tips For 2010: Taking Control Over Time

tips for controlling your time in 2010Happy New Year!   Wouldn’t it be great if this year you could buy extra hours on Ebay or Overstock.com?   It would also be great to win the lottery but that’s not going to happen (at least not today).   While I can’t give you more hours in the day, I can give you some tips for saving time.

  1. Don’t rely on your memory. No matter how small the task, put it on a to-do list. Without a list, you run the risk of letting smaller tasks fall through the cracks.
  2. Throughout the day, evaluate your priorities. Face it…you can’t do everything.
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Integrating Traditional and New Media Marketing

fresh marketing ideasA simple social experiment, IGotAnEnvelope.com, demonstrates that not all social-networking needs to begin on-line and how to successfully integrate traditional marketing with new media.

“Igotanenvelope is a continuous art project where people leave empty self-addressed stamped envelopes in public places to be picked up and filled by others, who then send them back.”

Once an envelope is returned the contents are displayed at IGotAnEnvelope.com. So what’s the point? …

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Taking Time Out for Leadership

making time for leadershipSmall businesses are never too small or large, to execute the most vital part of business, face -to- face communication.   Having discussed aspects of communication here before, this aspect of communication involves having company meetings, not department meetings, to hear the company news from the owner/operator.

Company news delivered during robust economic times means the company is busy and bustling making money. The owner/operator of a small business is more than willing to speak and conduct in-house company meetings. However, during weak economic times, the company is a little slower and the worrisome aspect(s) begin to form around the business. The majority of owner/operators tend not to take on the in-house meetings, and/or cancel them in an attempt to encourage others to just do the job.…

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Don’t Make a Federal Case Out of It

business disputes and lawsuitsEven as we’re starting to see the early stages of an economic recovery, businesses and individuals continue to trudge through the ugly legal fallout of deals-gone-bad.   Countless lawsuits have resulted from soured joint ventures, alleged breaches of contract, and plain old disputes over who owed what to whom.   These lawsuits can be costly, time-consuming, and counterproductive.   Worst of all, they can distract you from what’s truly important: tending to your business’s current needs and helping it survive-and thrive-for the future.

As reported in the New York Times on December 28, 2009, recession-related lawsuits, even apart from home foreclosures, are on the rise.  …

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Expanding On The Grapevine Method

communication with consumersThe small business world is collectively holding their breathe in anticipation for what could possibly happen with the health care reform bill.   Till that time comes to pass, it is all about communications.

All business sizes rely on the classic concept of communication. The aim of communicating that a business exists involves television, social media networking, Internet advertising, business websites, and a slew of other methods.   However, the old ways are still the best ways for small businesses.

The power of communicating, via electronic methods, are well-documented to hold new keys to success.   Businesses that have something to offer to the public have taken to the net and expanded mega empires.  …

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Avoiding A Pain In The Neck At The Office

avoiding a pain in the neckSitting in front of a computer all day can be a pain in the neck…literally. There are a few simple changes you can make to your office to give your back, neck, eyes and even wrists a break.

“¢ Use a desk or a computer workstation that is ergonomically correct. Look for a non-reflective work surface (if you have a glass desktop, add a desk pad to cut down on glare) and a pullout keyboard tray. An articulating keyboard tray makes it easy to adjust your keyboard to the height that’s right for you.

“¢ Use an ergonomically correct office chair that supports your back while absorbing and distributing your weight.…

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How Social Media Can Affect Your Business in 2010

social media in 2010Social media websites grew at exponential rates in 2009. According to a report where Twitter grew at a staggering rate of more than 1000%, Facebook also achieved a growth rate of 228%. 2009 was also a year when most businesses joined social media websites like Twitter and Facebook to promote their brand. It is a well known fact that social media would be one of the most important factors which will affect all business either online or offline. So here are some tips that businesses should follow in 2010 for their social marketing campaigns.

Web 2.0 Customer Support: – Since most of your target audience would be using these websites, you have to make sure that you provide information about your products and customer support to your clients on such websites.…

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10 Tips For Integrating Social Media Into Your Marketing Mix

social media marketingFor most small businesses, social media should be one weapon in your arsenal – not your entire marketing strategy. Look for smart ways to integrate social media into your current marketing efforts. Just like any other tactic, it has its own benefits, advantages and shortcomings – you can’t rely on it for everything, so play to its strengths. Here’s some tips for smart social media integration.

1. Always connect the dots – link back to your website from all your social media profiles.

2. Where possible back up the contacts you make on social networks. Myspace recently acquired and promptly killed Imeem leaving millions of users without access to the contacts they had developed on that network.…

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Top Network Security Threats for Mid-Sized Businesses

network security threatsWhen it comes to providing network security for your mid-sized business, one thing is clear: vigilance is not an option, but a necessity. Mid-sized businesses are not immune to security threats. In fact, mid-sized businesses often fall victim to security issues that strike both enterprise organizations and small businesses. Let’s take a closer look at some of the top network security threats facing mid-sized businesses today.

Lack of appropriate hardware security: Believe it or not, one of the main threats to your business’ network comes from inside the organization. Network hardware can be irreparably damaged by electrical surges, and can develop problems if exposed to extreme humidity or high temperatures.…

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The Hiring Trend Every Business Owner Should Know About

virtual hiring trendYes, it’s officially holiday season. And yes, festivities are all around.   But let’s face it — as business owners, we work on our own calendar. While some parts of the business world are winding down for the year, many of us still have a hectic few weeks ahead of us.

We know what you’re thinking – – I can sure use an extra hand! Couldn’t we all? But for many business owners the thought of bringing on help is fraught with concerns. Where will I find someone? My office is too small, I have no room for anyone else. Will it be more hassle than it’s worth?…

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