Efficiently Running a One-man Service Business

Running a service-based business has a lot of advantages. You can help customers in your community, offer residential or commercial services, and you can choose to specialize in a certain area of business.

Plumbers can choose to offer sewer repairs, electricians can choose to work just on new homes being built.

One-man plumbing service

Trades are in high-demand, and the growth in these fields continues to grow as the population continues to grow. The environment is perfect to start a service business, but running that business efficiently is difficult.

A major downfall in many businesses is efficiency.

How does a service business stay efficient in the early stages of business?

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Why Every Service Business Should Offer an Unconditional Guarantee

Trust is the most important thing when trying to bring in new customers, especially in the services industry. Customers have already heard nightmare stories about fly-by-night contractors, plumbers who never show and HVAC technicians who make the problem worse.

How can you win over customers when they view you as untrustworthy before they even use your service?

Offer them a guarantee.

Guarantee

Many service providers never think to offer a guarantee. They assume that services cannot be guaranteed. After all, you can’t send back bad catering or a bad haircut for repair.

When we say “guarantee,” we’re not talking about the service itself, but rather, customer satisfaction.…

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7 Little-Known Tax Deductions for Small Businesses

Many small businesses dread filing their quarterly taxes, but deductions help owners lower their tax burden. In addition to the standard deductions that most businesses take, there are lesser-known write-offs that can reduce tax bills even further.

Small business tax deductions

1. Home Office

If you run your business out of a dedicated home office, you may be able to take the home office deduction. The catch with this deduction is that the space must be used exclusively for business purposes.

There are two ways to deduct a home office:

  • Deduct actual expenses. You’ll need to have records for the cost of painting, repairs, utilities, rent, insurance and other expenses you want to write-off.
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4 Ways to Optimize Your Business Landing Pages

Business landing pages need to pop. Consumers and clients are very picky, and who can blame them when there are so many options at their disposal? Statistics show that 81% of shoppers do research online before making a purchase, 22% of businesses are happy with their conversion rates, and 72% of consumers who did a local search visited a store that was within 5 miles of their location.

These are impressive statistics, and one that really sticks out is that 78% of businesses aren’t happy with conversion rates.

Landing page optimization

It’s time to break away from this trend and make small changes to your landing page that can have a major impact on your sales.…

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3 Tips – Based on Research – to Skyrocket Form Conversions

You’ve done everything correctly: built a beautiful website, added contact forms and marketed your business. Leads are pouring in, but for some reason, they never convert. Your business is suffering, and the problem may be a simple one.

Your contact form isn’t optimized for success.

Form conversion rate optimization

I have seen long contact forms spanning 30 fields before, and the first thing I thought was: “no one is going to take the time to fill out this form.”

And this leads to our first tip:

1. Limit Your Fields

If no one is going to fill out a long form, what is the ideal number of fields then?…

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3 Lesser-Known Link Building Opportunities for Businesses

Businesses, especially new businesses with a small budget, have a hard time justifying link building. You might, and I say might very lightly, be able to start generating leads affordably with pay-per-click advertising.

Every business is different, with some having very affordable pay-per-click rates.

But over time, a business will start to realize that organic traffic that they don’t have to pay for is much more economical. Enter link building. Indeed, link building remains the cornerstone of any search engine optimization strategy.

Link building strategies

To get started, QuickSprout has a great, advanced link building resource to help you get started.

So, what are the lesser-known link opportunities for businesses?

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Spending Smart by Maximizing Technological Investments

Technological investments are a part of business. Your business can spend $1 million to invest in new technology and equipment, but how will these technologies transition to profit? That’s the question.

Technology investments analysis

Increased investment doesn’t necessarily mean improved financials.

And small businesses need to know how to maximize these investments, or maybe they shouldn’t invest in certain technologies too early. Oftentimes, a small business will make an investment that keeps them cash-strapped and not able to recoup their money fast enough.

Missed opportunities can be a result of these decisions, which leads to lost financial gain.

Business Case Analysis

Subjectivity in an investment can be offset by business case analysis.…

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5 Alternative Financing Options for Startups

Lack of funding is one of the biggest hurdles startups face. Banks are reluctant to lend to a brand-new business – or even an established business. Even loans from the Small Business Administration can be tough to secure.

Alternative financing options

If you’re struggling to get the capital you need for your startup, consider these four alternative financing options.

1. Crowdfunding

Crowdfunding can be an extremely effective way to raise capital. Platforms like Indiegogo and Kickstarter have helped countless startups get up and running.

The idea behind crowdsourcing is simple: everyday people make small investments in your project, or business.

Maybe you have an innovative new product.…

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5 Things Your Accountant Should be Doing

Is your accountant giving you more than just tax advice? If not, it may be time to find a new one.

Happy accountant

Your accountant should be helping you with these five important things:

1. Helping You Prepare for Tax Season – Well in Advance

Most business owners hire an accountant purely for tax purposes, although they can offer assistance in other ways as well.

Ideally, your accountant should be helping you prepare for taxes well in advance, so there are no last-minute surprises. He or she should be helping you understand:

  • Which credits to claim
  • Which deductions to claim
  • Tax laws that can maximize your write-offs

Tax opportunities, like the R&D credit, can help reduce your tax burden, and your accountant should know if you qualify for such opportunities.…

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How Will Divorce Affect Your Business?

They say it’s smart to keep personal and business relationships separate, but when you’re married, you and your spouse become one in every way – including business. If your “I do” turns into “I don’t” in the future, what will happen to your company?

Here’s how a divorce may impact your business.

Business couple

Divorce and Business – Your Ex May Become Your Next Business Partner

Depending on the state you live in, your ex may become your new business partner when the divorce is finalized.

The way in which assets are divided in a divorce depends on state laws. A business is considered an asset, and it may be classified as either marital or non-marital property.…

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