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5 Top Service Provider Tricks for Optimizing Workforces in the Field

Running a service company is about staying focused. Each job has limited money-making potential, so it’s vital to do them all as efficiently as possible. These five tips make it easier to sustain profitability starting with the workforce in the field.

Tips to maximise a service-based workforce

1. Get Smarter About Metric Tracking

Maintaining a cost-effective workforce in the field can be difficult. Some business leaders baulk when asked to make tough cash flow decisions about which projects are important, while others do this by instinct. For instance, experienced managers might have a “gut feel” for what’s a good use of company time but the data may show otherwise.…

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5 Effective Ways to Grow and Maintain Your Email Subscriber List

Having a great email marketing strategy is smart for your business. However, if you don’t have engaged subscribers, your message may be falling on deaf ears, and you may be wasting time and resources.

Maintaining email subscribers list

The first step to an engaged subscriber list is to strategically build your list, and the second is to nurture this list. Many businesses find great success with their initial email strategy, and continue to blast inboxes with information and promotions, only to find that open rates gradually decrease. Email marketing databases naturally degrade by about 22.5% every year.

The following five techniques will expand your audience reach and help make sure your subscribers are engaged and can help dramatically increase your ROI.…

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3 of the Best Email Marketing Platforms for Maximizing Your Email Strategy

In a recent survey, 73% of marketers said the return on investment (ROI) from email marketing was excellent to good. This ranks it at the top of the ROI charts, ahead of SEO, which is why the average organization is investing 15% of their marketing budget on email.

Email marketing platform

Are you one of the marketers who’s heavily investing in email marketing this year?

Then it’s highly likely you’re looking at some automation software that’ll help you convert those all-important leads into sales.

But with so many email marketing platforms available, how do you choose the right one for your business?…

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