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Why You Need a Company Blog

Running a company blog can take up a significant amount of time. As a result, many small business CEOs are reluctant to start one. However, a company blog can reap long-term benefits for your business, particularly in terms of web traffic, viable leads, and brand reputation.

company blog

According to one survey, businesses with a company blog get 55% more traffic and 70% more leads than those that don’t. Here are the reasons why you should seriously consider starting a company blog.

  • A business blog is a hallmark of authority and quality. It demonstrates that your company is run by knowledgeable people, who have a deep understanding of their industry.
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Enhancing Workforce Performance Through Reliable Mobility Usage

Enhancing Workforce Performance through Reliable Mobility Usage

Business structures today are more and more compelled to encourage their workers to communicate and collaborate any time, anywhere, through the use of any connected device. The rise of the telecommunications industry and its technological advancements are increasingly turning into a foundation to enable these capabilities.

Signal boosters/mobile repeaters for reliable mobility

Your business location and your choice of phone service provider can determine whether you have a reliable signal or are struggling to make coherent phone calls. The ability to go from one bar of service up to the optimal number of bars can be the signifier of whether or not your mobility usage is contributing reliably to your business.…

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The Do’s And Don’ts Of Digital Document Management Systems (DMS)

With flexible working and Bring your own Device (BOYD) policies becoming the norm, it is increasingly difficult for business owners to keep track of one of their most valuable company assets, i.e. their business-related documentation.

If important files, such as client proposals, technical notes or legal NDAs for example, generated on laptops or Tablets belonging to outreach personnel are not backed up, then you could end up losing precious data if they are lost, stolen or tampered with.

The Do's And Don'ts Of Digital Document Management Systems (DMS)

A document management system will eliminate this worry; not only will offsite staff be able to access, manage and update business-related documents from anywhere, they will be more productive because they are not wasting time trying to locate a document they know they’ve received but can’t remember where they stored it (if they stored it).…

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How to Attract More Customers With Visual Appeal

How to Attract More Customers With Visual Appeal

Before you can impress customers with your stellar service and  range of products, you first need to attract them enough to walk through the door. Once they’re inside, it’s vital to keep them equally interested so that they don’t turn around and walk out right away.

The design of both your exterior and interior can make an immeasurable difference in the amount of foot traffic you see and the volume of your sales. From the color scheme to the way you set up product displays, your visual appeal will help you win the favor of customers.

Here are some tips for how to improve the look of your storefront or other retail space.

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Is Your Answering Service Helping Your Business?

business virtual answering service

Call answering services can be a great, cost-effective way to enhance your customer service without taking on a full-time staff member. A phone call is likely to be your clients’ first interaction with your company, so it’s important that you choose the right service for your business.

How can you make sure your service will make your business look good? Remember that:

First impressions matter. Are the virtual receptionists answering your calls happy? Do your callers hear ring after ring before they pick up or are they greeted right away by a live person?

Call your perspective answering service several times before you sign up and you’ll see what your callers will go through when you finally forward your line.…

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5 Ways Entrepreneurs and Small Business Owners Are Bootstrapping Their Companies

5 Ways Entrepreneurs and Small Business Owners Are BootstrappingStarting a small business is hard. And in today’s economy, getting the most for your money often equates to the creative distribution of your financial resources.

That’s why so many entrepreneurs and small businesses are inventing ways to bootstrap their operations.   Luckily, there are a number of affordable tools and strategies that cost little but deliver big, which is ideal when your business is on a budget.

As a provider of business services and entrepreneur myself, here are five resources I’ve found that are currently working well for small businesses.

  • Inventive marketing – Generate interest in your business through creativity. For example, try promoting a contest like The Royal Society of Chemists.
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3 Critical Financial Steps to Starting a Local Business

3 steps to starting a successful local businessStarting a business is an exhilarating time. It can also be a very stressful and busy time. As a local business owner, you often end up wearing all of the hats (CEO, Accounting, HR, Marketing, etc.) in the beginning due to lack of funding early on.

In all honestly, this isn’t such a bad thing because it’s nice to know how things work and how all the pieces fit together if you’re the one running the business. At the same time, the goal is to be able to hire experts to handle other departments at some point in the future so you can focus on building and growing the business.…

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College To Work – Building The Leader In You

preparing for job interviews after college

I was recently asked to help a college student prepare for interviewing, and it reminded me of how important it is to be well-prepared when looking for a job, especially transitioning out of college. In this blog post I provide several tips for the earliest leaders – those entering the professional workforce for the first time. This is your first shot at presenting yourself as a leader to your desired place of work.

Make your resume “pop” with accomplishments and leadership.

It’s very important to show all of your work experience that includes summer and seasonal jobs and internships. Organizations look for good work experience.…

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Due Diligence for Mergers and Acquisitions – Why Include IT?

include IT in merger due diligenceAs we start to see mergers and acquisitions activity ramp up, we shift focus to the value of technology due diligence.

What do you review during due diligence? You probably look at financials, customer lists, markets and existing executives. You may even review operations, eyeing potential efficiencies, such as those gained by integrating departments like HR, accounting and IT.

Randy Myers, CFO Magazine, states “For CFO’s, valuing the synergies to be realized by eliminating overlapping or redundant systems and operations is a fundamental aspect of M&A due diligence.” But how often do you review the technology area itself?

Not planning ahead can be painful.…

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Creating Happy Customers: 3 High Impact, Low-Cost Techniques That will Make ‘Em Smile

In a world where consumers have an almost unlimited number of places to shop, small businesses must work even harder to stand out from their competition. One way to differentiate your small business from other small businesses (and big brand retailers) is to humanize customer service by ensuring that your website is as customer-friendly as possible.

creating happy customers

Don’t have a lot of time or money, or you simply aren’t sure how to get started?   Here are three low-cost, high impact tips you can use to help improve your site’s customer service capabilities while generating more conversions at the same time.

Create an FAQ Page

An empowered customer is a happy customer-and nothing empowers your customers more than ensuring that they have all they need to make the smart decision to do business with your business!  …

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