Speed optimization and converting users to customers in the next digital era
The internet age brings with it one absolute guarantee: file sizes are increasing, and content quality is improving. The result is that page load-time is under threat, and your online shop or startup faces real risk.
The Aberdeen Group reports that a 1-second delay in page load-time leads to:
- 11% fewer page views
- 16% decrease in customer satisfaction
- 7% loss in conversions
Amazon agrees. They report that a 100-millisecond improvement to their site speed resulted in a 1% revenue increase, while Walmart produced a 2% increase in conversions for every 1 second of improvement.…Continue reading