Through strategic outreach programmes and carefully tailored content, small businesses can begin to make their online presence felt and climb up the search engine rankings in a process known as Search Engine Optimisation (SEO).

Search marketing enables you to optimise your website to attract the your target audience. As many as 59% of small businesses predict that over a quarter of their revenue will be generated online in the next five years, making search marketing is increasingly important.

But diving in at the deep end and expecting to float is never a good way to begin any venture. Digital marketing experts take years to master and perfect their craft, learning exactly which keywords to target and focus on at any given time.…