How Personnel Costs Impact Your Bottom Line

Whether you are a business operating in the private sector, or a municipality, personnel costs has a huge impact on your bottom line. Roughly 70% of most municipal budgets is used for personnel expenses, such as payroll and benefits. This is not far off from the expenses incurred in the private sector for personnel and their related expense. Private companies report that 40% – 80% of their operating budget is absorbed in personnel overhead.

Office workers

One thing public and private business have in common is the importance of their employees.  The staff of any business is your biggest asset or your biggest liability.…

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Building a Brand: Important for Your Small Business

Surprisingly, there is a substantial amount of small businesses that don’t understand the importance of building their brand. The assumption when most people hear the word brand is that it applies to how cool or memorable your logo is or how catchy the name might be. While both of these are important, the real concept behind the brand and what it means to your business is a little different.

Brand building

In simple terms, a brand is the perception that a customer, consumer or community has about the business. It is where the mind goes when it hears the name. Think Nike or Dell or Wal-Mart.…

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