
As the millennial generation enters the workforce in greater numbers now than ever before, employers need to shift their attention to how to recruit this new talent. The recruitment strategies that used to work may not be enough to entice millennials, who care more about following their passions and making a way for themselves in the world than conforming to existing structures. However, if your company is going to have longevity, you’ll need to capture the attention of millennials and incorporate them into your company.
Use Informal Recruiting Strategies
Millennials are tech savvy and personally connected, and they generally don’t mesh well with traditional recruiting strategies.…
Continue reading



As some of the Obama administration’s health care reform legislation goes into effect in 2014, many businesses are left wondering what they should do about their employee’s health insurance coverage.
With open enrollment season officially underway, many small businesses, as well as their employees, are wrestling with the rising cost of health insurance.
As a small business CEO, there is a ton to think about – finances, hiring, marketing, social media, branding, partnerships. As someone who gives advice to small business owners and entrepreneurs, I know just how much advice is out there when it comes to best practices and business plans.
With the advent of technology comes a convenient way of running your business. Who would have thought that social media, gadgets and various business tools can enable even the technologically-challenged entrepreneur to be connected even if they are away from the office?
