POST CATEGORY : CEO Leadership

Why Should a CEO Care About Employer Brand?

CEOs have many things to occupy their attention. There’s share price, growth, profit levels, competitors and new product development. Why should they add Employer Brand to their list? Isn’t it just another fad? Perhaps they remember the noise around CSR a few years ago that has now become a faint whisper? Will the same happen to the term Employer Brand?

Employer branding

To decide its value, it might be useful to explore the impact of being seen as a great employer with a strong Employer Brand.

Recruitment

The economy seems to be improving almost daily. After the last few recessionary years, it may be tempting for a company to think that it can recruit great people instantly.…

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Could Your Small Business be Acting Faster?

Small business startups know all-too-well the value of minutes and seconds in matters of money. Making a sale or sealing a contract often requires precise timing in getting the gears turning. The hard part is knowing when to start and at which r.p.m. each one should be set. Enterprises large and small spend considerable amounts of time looking over data and coordinating team member efforts before they act on the information learned therein.

Serious business meeting

Information. It’s what’s necessary for successful company actions. The faster you get it, the quicker you can make the decisions that make money. It’s no wonder small business have a reputation for being sleepless beings bent on sharing the experience with the team.…

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How Safe is your Company from Losing Credibility?

Carmakers that need to recall defective vehicles lose credibility. Multinational banks busted for bribing foreign officials lose credibility. And brand name designers busted for running sweatshops in third world countries lose credibility. People thinking of buying that product or using that service prefer to look elsewhere.

Thumb up for being credible

There is nothing more damaging to a company than loss of credibility. It’s more than a loss of face from bad press, it also loss of valuable market share. For large companies, it could mean millions in loss. For small to medium companies, it could mean struggling to stay in business. And for startups, it’s often the kiss of death.…

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Five Reasons to Set Up Your Virtual Business in Singapore

If you think it takes money and power to create a successful business, think again. It takes the right skill set, the right ideas, and knowing how to leverage your resources. For this reason, location is king for start-ups. Virtual business services can help you get your business off the ground for very little. Here are five little benefits Singapore virtual outsourcing provides that most business owners don’t suspect can save them money:

Commercial district Singapore

1. A Global Step to Big Business

Moving your business to a virtual office in Singapore is a huge step in moving to a global business setup. This is a relatively low-cost solution to branching out and can help you get a foothold and competitive advantage in making your business more marketable simply by diversifying your greatest assets, your personnel.…

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Inspire your team With an Innovative Workplace

There is nothing worse than walking through the doors of the same 9 to 5 job every day and feeling demotivated and uninspired. In such a repetitive environment it is easy to lose inspiration and see your work suffer as a result. That being said, one of the best ways to reinvigorate a work force is through workplace innovation.

Google innovative office

Workplace innovation aims to improve staff motivation and overall working conditions. It is considered that these positive changes will help to increase productivity and produce a more creative workforce.

Whether you are a large corporation with thousands of employees or a smaller company with a few part-time members of staff, workplace innovation can help to rejuvenate and inspire your workforce.…

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How to Turn 2015 into Your Breakout Year in Business Success

2014 was a good year for your business, but not a great one. It is not that you did anything particularly wrong. You considered the size of your business, and made decisions based on that. If things keep progressing in this manner, you are going to have a perfectly acceptable small business one day.

Climbing the success ladder

There is a good chance that if you stay the course, 2015 will also be just fine. But if you are wondering when you are going to have that breakout year, the answer is, never. At least, it is never as long as you keep thinking like a small fish in a big pond.…

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The Pros and Cons of Taking Your Business International

Taking your business international opens up a huge number of markets, but also invites some risks. According to Shahram Shirkhani, your small business can have greater success if you adapt to the global marketplace. Even if your local markets fail, your business can prosper in the international market.

International business growth

Advantages of International Business

You can offer a wider range of products globally than you may be able to offer locally. Even if one or more of your products fail to sell well locally, you can look for new markets where it is in demand. When you are open globally, you won’t need to dump unsold inventory for a loss.…

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Understanding How CEOs Become CEOs

Chief executive officers (CEOs) of companies seem larger than life. They’re giants that have learned how to manage their finances, how to create wealth, and, arguably most importantly, how to deal with people.

The path to becoming a CEO has just as many rewards as it does challenges, but it’s the weight of those rewards that makes the journey worth traveling.

CEO

To understand why becoming a CEO of a major company is so rewarding, you first need to understand what it takes to become a CEO.

What Does a CEO Need?

The formula for becoming a CEO can be simplified into just three things that each require a respectable amount of hard work, dedication and skills that can only be acquired from perseverance.…

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Moving a Business Overseas: What You Need to Know

It’s the dream of all small business owners to extend their reach well beyond their local marketplace because it opens the opportunities to grow a larger brand (and higher profits).

Doing business overseas

The web has facilitated much of small business growth because it demolished the physical borders and barriers, but there is still something to say about having a real presence in a foreign marketplace that cannot be replicated through online commerce alone.

Moving a business (or parts of it) overseas brings with it a wide range of benefits:

  • There are, at times, very little competition within the marketplace for experienced businesses
  • Foreign workers are plentiful
  • Many financial benefits are to be had when moving to certain regions
  • A physical presence allows the business to become one with the community
  • It progresses the brand and opportunities to franchise the business within the new marketplace

The benefits of moving a business (or part) overseas is stacked in the good category but it is important to know some of the issues and “snags” one may face when making the transition.…

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What Sets Performance-Driven Businesses Apart?

Every smart company knows that it’s not the data itself that’s important — it’s how you bring structure and meaning to those numbers.

Performance-driven business

With today’s seemingly endless bank of knowledge and tools, accessing and collecting data about a company’s visitors, leads, and customers is easier than ever. Yet many companies aren’t optimizing their marketing and sales based on that data. According to Adobe’s Digital Distress study, while 76 percent of marketers believe that data measurement is important, only 29 percent of them feel that they use the data effectively.

This is where performance-driven companies come into play. They excel at connecting actions to outcomes — ready to pivot at any moment, rather than operating with a rearview-mirror perspective.…

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