Why Trademarks Are Crucial For Startups

With the rise of digital technology, there’s no doubt that trademarks are more important than ever. They’ve become so crucial that not having a trademark could damage your business.

Trademark

From brand image protection to legal security, startups have many reasons to get their brands trademarked. Getting it is more accessible now with startups like Trademark Engine, and there’s no better time than now to get your trademarks if you haven’t. If you’re wondering why you need trademarks for your start-ups, this article lists the reasons.

What Is A Trademark?

A trademark is a sign that distinguishes the goods or services of one company from those of another.…

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How To Choose The Right Advertising Method For Your Business

The nature of advertising is that it is always a gamble; no matter how and where you advertise your business, you can never be certain that anyone will actually buy anything from it. Therefore, the trick is to utilize advertising methods that should tip the scales more in your favor.

OOH advertising

Your first instinct might be to consider mediums like print, television, radio and, of course, online. However, it would be more effective for you to start with the question of where your brand should advertise…

Where are your customers?

More to the point, where are they likely to be when they want to purchase something your company offers?…

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How to Visualize eCommerce Data and Why It’s Important

In the current digital era, data is always a key solution. Its increased importance is quite obvious. The data has become both the means and the currency. If you want to get ahead in your business development, learning how to use and visualize data is essential.

Ecommerce data visualization

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Most modern businessmen have professional teams that deal with data analysis and visualization. It allows keeping the information about the company’s profits, bestsellers, customer appreciation, etc. in check. To run the company, you have a constant need to double-check every figure in your team’s reports.

The visualization helps deliver the data in the clearest form for understanding.…

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4 Features That Are Offered by Bulk Email Services

You need to communicate with multiple people through one communication channel when you are marketing. Trying to get in touch with everyone separately can be quite time-consuming, which is where a bulk email service can come in handy.

Send bulk emails

When you’re looking to send bulk emails to your customers, you want to ensure they’re clickable and deliver the right message. Here are four features that you can find when hiring a bulk email service:

Broadcasting Email Campaigns & Customizing Sender Information

Beginning a new campaign through emails can be intimidating, and you might not always know how it can turn out. However, with the help of an excellent email service, you can begin broadcasting email campaigns at the touch of a button.…

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What to Do If You’re Accused of Copyright Infringement

Being accused of copyright infringement can be incredibly upsetting, infuriating, and  terrifying. It can throw your intellectual property into question as well as your character.

Legal issues

Photo by Tingey Injury Law Firm on Unsplash

If someone believed that you have wrongfully used work without permission from the copyright owner, you may face legal action. This may include fines or, in particularly serious cases, a jail sentence.

But, don’t panic just yet. In the following article, we shall discuss the steps you should take if accused of copyright infringement in order to minimise the impact.

1.   Resist The Urge to Respond Immediately

After being accused of copyright infringement and potentially receiving a demand for a hefty fine, it’s natural to want to react as quickly as possible.…

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1031 Exchange Properties: Understanding the Rules and Benefits for Real Estate Investors

The 1031 exchange is a section of the tax code that allows investors to defer capital gains taxes when selling investment or business property. The 1031 exchange rules are complex, and there are many things that investors need to consider before filing an exchange.

Real estate investing

In order to understand 1031 exchange rules 2021, it is important to first know the basics of what this type of exchange entails. A 1031 exchange is a tax-deferred swap of investment properties. This means that investors can trade one qualifying property for another, without paying any immediate capital gains taxes. There are a few rules and benefits that investors should be aware of before taking advantage of this opportunity.…

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Office Sublet: What are the Pros and Cons?

In today’s competitive world, businesses need to do everything possible to reduce expenses. The recent trend shows that many companies are motivated to find an office sublet to save on their bottom line.  The idea is to be optimal with their office space needs.

Office sublet

On the other side, office buildings are also exploring sub-letting for the same reasons. Indeed, if you have a large office that is not being fully utilized, you can consider sub-letting it or sub-leasing it to another company to use. By doing so, you can earn additional money that will help you manage your finances better.

However, just like any other things in life, there are always the cons that comes with the pros.…

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Top 8 Free CRM Software for 2022

CRM or Customer Relationship Management software is essential for all modern businesses. CRM software is very helpful for sales and marketing to manage their relationship with their customers in the most efficient way.

Businessmen using free CRM software

Did you know there are many free CRM software that can help you achieve your goal? We have a list of eight of the best free CRM software you can use in 2022. Read on for the list.

8 Best CRM Software

1. Freshsales

One of the most popular CRM software that you can get for free is Freshsales. It is a full-fledged CRM software that offers sales force automation.…

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How to Avoid Paying High Interest on Personal Loans

Interest rates on personal loans vary depending on the lender, the amount of the loan, and the borrower’s credit history. Generally, personal loans have higher interest rates than other types of loans, such as auto loans or home equity loans. Before you do anything, make sure to compare personal loan rates so you get the best deal.

Taking personal loans

The average interest rate on a personal loan is about 10%, but rates can range from around 6% to 36%. Borrowers with good credit can usually qualify for personal loans with lower interest rates. Those with bad credit may have to pay higher rates, sometimes as high as 30% or more.…

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3 Internal Aspects Of Your Company That Affect Your External Brand

Branding is one of the core elements of a company’s life. It not only helps in creating your professional identity, but it also ensures that your company has a direction where it should consistently head towards. As studies show, consistent presentation of a brand increases revenue by 33%.

CEO and her staff

photo credit: Fauxels / Pexels

When we think of consistent branding, we often think of a company’s marketing efforts and everything that those might entail – its logo, its merchandise, and its ads. Another important aspect of branding is a solid digital marketing strategy. However, branding goes beyond marketing; here, we will look at other aspects of your company that are integral to your brand, too.…

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