As a small business CEO, there is a ton to think about – finances, hiring, marketing, social media, branding, partnerships. As someone who gives advice to small business owners and entrepreneurs, I know just how much advice is out there when it comes to best practices and business plans.
However, as someone who also works in an office 40 hours a week, I also know that there is one subject that is not quite as discussed, but just as important – office furniture.
Many new CEO’s find themselves hard-pressed for time just before the opening of a new business, so office furniture is put by the wayside.…
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What can one comment on Twitter do to your brand? Surprisingly, a great deal. Social media plays a vital role in how people perceive your goods or services.
More and more small businesses are setting up their Web headquarters on Facebook instead of a traditional website. This has several benefits over a typical small business website. For one, a Facebook page is free. It also provides an instant connection to potential customers in a way that standard websites don’t. You don’t need to hire a professional to design a Facebook page, and you don’t need to pay someone to optimize it for search engines.
While the dawn of the internet has brought us e-commerce and a brand new channel to market, it has also empowered the consumer in an unprecedented way. Websites like Trip Advisor and Review Centre have given unhappy customers a very public platform on which to vent their spleen about any perceived injustice and this can have business owners running for cover.
