Social networking technology has made it very easy for people to share their opinions, rate favorite products, and communicate with others. This activity is happening every day, everywhere, and for practically every product that exists. No matter how big or small your company is, if you have customers, you can bet they’re talking about your brand or product somewhere. So what are you doing to influence that conversation?
As a small business, you probably have limited budget and resources and you need to be sure any investment you make in social media is worthwhile. Does it make sense to pay for a branded online community or can free public social sites deliver the same benefits?…
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Names matter … especially when it comes to your online business.
A small business owner constantly thinks about trying different forms of marketing to attract new customers. After all, especially in today’s economy, marketing can make all the difference giving you a leg up on the competition. Traditional marketing programs like brochures and direct mail or even social media marketing platforms like Twitter and Facebook can provide a sizeable competitive edge.
For many organizations, strategy (the “why we’re going to do what we’re doing”) is one of those mysterious, behind-closed-doors activities conducted annually by a small group of senior leaders. It’s viewed as a superior mental and managerial activity.
What do you see your business doing 12 months from now, when we’re out of the recession and making the upturn?
Here’s a five-step process for creating organizational and individual accountability, which will help to achieve extraordinary results in any organization:
If you want to improve performance, or likewise increase capacity or capability, you need to track the one thing that you’ll never get back: time.
With multiple organizations competing for customers’ attention these days, personalization isn’t just smart – it is absolutely necessary. After all, there is nothing more off-putting than being on the receiving end of a marketing email that shows no knowledge of your interests or who you are. True, creating different email messages for different groups is more work, but it’s worth the extra effort when your email messages resonate with your customers.
A few months ago I featured 
So you think you’re ready for PPC management? Fantastic. But before you throw the kitchen sink at it, make sure you are prepared to succeed.
