Do you have it backwards when it comes to Facebook?
Here’s what no one in the social media space seems to want to say: Facebook is a difficult place to reach new eyeballs organically if you do not already have good brand awareness.
There I said it. If you are trying to use Facebook to reach a new audience, organically (i.e. without paying for Ads), from scratch – you are facing an uphill battle.
Yes, the stats on how many Facebook users exist are mind-boggling. In reality most of those people will never actually encounter your brand on Facebook, unless you pay good money for them to.…
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With the recent financial crisis showing signs of clearing up, many small businesses are now looking to fortify their fortunes and make up for the losses they suffered over the past two years. While some find success an uphill climb, others seem to be able to breeze through the process simply because they know what makes the difference and what counts at the end of the day.
Increasingly, it’s getting harder and harder to find sites willing to give you high-quality SEO links. Instead, most web sites today will only give you links that are blocked using a 
A week ago, I had an opportunity to hear an economic update from a Federal Reserve Bank economist. While the numbers are far from fabulous, most seem to agree we are on the road out of recession.
The commercial cleaning industry is a tough business to get started in. There’s a lot of competition for very few clients, and the work is incredibly hard & unglamorous. But if you stick with it for a long time, you’ll find that it can be a very rewarding career.
It seems like every week, I hear about another start-up with a bribery-based business model. Some genius decided that they can pay people to visit their web site, and that this would somehow evolve into loyalty. But sure enough, a few months later, they all vanish just as quickly as they appeared.
“I always pass on good advice. It is the only thing to do with it. It is never of any use to oneself.” – Oscar Wilde
Sometimes Internet marketers seem to do everything right tactically… but they can’t seem to get the sales they’re after. Whenever I see this, especially with extremely hard-working entrepreneurs, the problem is usually one of those “big picture” strategic issues that can be easily missed when you’re caught up in the work.
As the 40th Anniversary of Earth Day approaches, consumers and businesses everywhere are thinking about ways to reduce energy consumption and lower their energy bills. Affordable alternative energy sources are years away and utility-driven conservation measures like the Smart Grid won’t help SMBs in the short term, if at all.
In this age of social media marketing, it’s easy to forget that one of the easiest, most cost-effective ways to get your small business in front of people is to give them a gift. According to an Advertising Specialties Impressions study, 84% of promotional products recipients remember the advertiser on the 
