Here’s a five-step process for creating organizational and individual accountability, which will help to achieve extraordinary results in any organization:
1. Establish the organization’s top three objectives. This means the significant few, not the important many. (This is what we at Six Disciplines refer to as Vital Few Objectives- VFOs). Once identified, these vital few objectives must be clear, concise, measurable, obtainable – and assigned to one individual to be responsible for achieving.
2. Assign each of the objectives to a specific team member.
3. Ask each team member what resources he or she needs to win. To help people win, team leaders must remove the barriers or roadblocks that stand in the way.…
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With multiple organizations competing for customers’ attention these days, personalization isn’t just smart – it is absolutely necessary. After all, there is nothing more off-putting than being on the receiving end of a marketing email that shows no knowledge of your interests or who you are. True, creating different email messages for different groups is more work, but it’s worth the extra effort when your email messages resonate with your customers.
A few months ago I featured
So you think you’re ready for PPC management? Fantastic. But before you throw the kitchen sink at it, make sure you are prepared to succeed.
Buying an existing business is a good option because it saves the buyer from hard work establishing a new business and promoting it. Buying an operating business is always considered a way of less risk because it brings a lot of current customers with itself.
By now you’ve probably started trying your hand at Twitter. Everyone’s trying it, so why not you? If your business is new to Twitter, you’re probably working on gathering followers. One great way to make sure your customers can follow you is by adding a Twitter “follow me” icon onto your blog or website.
The 2009 business world is competitive, and consumer expectations are high. As costs rise and marketing budgets shrink, small businesses are looking for ways to improve their ROI with every dollar spent.
Twitter is growing in popularity by leaps and bounds lately. It seems like everyone is talking about Twitter. The neat thing is that everyone seems to use Twitter in their own unique way. Hundreds of Twitter applications can be found on numerous sites that offer cool tools to help you manage the way you use Twitter. If you use Twitter for marketing your small business, I sorted thru tons of apps to bring you the most helpful. Feel free to suggest other Twitter apps, for business owners, below in the comments.
