Why Analytics Should be in Your Business Toolbox

Business analytics can be described as using past data to improve future decisions. Reports and spreadsheets show actual achievements or failures when it comes to meeting business and social plans and needs. Analytics will drive strategy, promote change, improve process and efficiency, and help monitor and improve success.

Business analytics toolbox

When diving deep into the data the information can be broken down into three very specific areas. It can be broken down into three areas. These three areas are the backbone of business analytics and need to be understood. Old school ways are no longer an acceptable way of operating. Change has come and technology makes it easy for companies to adapt and succeed.…

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5 SEO and Analytics Tips Every Business Owner Should Know

You’ve spent considerable time putting together niche expertise. This most likely involved supply chain management, competitor research, and market analysis. You’ve even worked on your SEO skills. Meta tags and website organization have quickly become second nature. However, there are five SEO and analytics tips you may not yet be implementing – and you need to.

SEO specialist

1. Set up and Use “Google My Business”

As one of the many Google support tools, Google My Business is completely free. You only go through the easy steps of setting up a free business profile to connect to Google Maps, Search, and a variety of other applicable Google properties.…

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Where Is The ROI In Social Media?

social media ROI

If you run a small business chances are cash is in short supply. Money simply doesn’t flow freely around a small business like it does with a large corporate firm. This means that most investment decisions should yield a high ROI, or you could run the risk of putting your company in danger. It often only takes a few bad investments to put a business in choppy waters, so understanding where the ROI is in social media can prove valuable.

Social Media ROI

The hottest topic these days is social media. Social media is known for it’s unusually high ROI (if you are able to measure it).…

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