Why Every Small Business Needs to Learn About APIs

APIs or application programming interfaces are the lifeblood of most successful digital companies. APIs power the seamless mobile experiences of smartphone users, connect companies on the web, and enable modern business models, occupying the driver seat in the digital transformation of the business world.

APIs role in digital tranformation

Photo from Forbes

Many established enterprises correctly view APIs as their ticket to the race, but it’s not just the digital giants that can reap the benefits of this technology. Implementing APIs can be especially useful for small and midsize businesses that are struggling to reach digital audiences in highly saturated and tightly controlled networks and markets.…

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How to Use APIs to Strengthen Customer Interactions

While many small business owners and entrepreneurs might not yet know what “APIs” stands for, the good news is that they don’t have to be developers to use these application programming interfaces and bring value to their companies.


With APIs, projects are completed faster and operations are more efficient, meaning that this technology is quickly revolutionizing the business world. As APIs allow software across multiple platforms to “speak the same language,” integrations that once took a team of developers months can now be done in a matter of hours. The APIs expose those methods to a public interface, and because there’s no need to build systems from scratch, this technology helps small businesses and entrepreneurs remain viable and even grow in an increasingly technological marketplace.…

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