APIs or application programming interfaces are the lifeblood of most successful digital companies. APIs power the seamless mobile experiences of smartphone users, connect companies on the web, and enable modern business models, occupying the driver seat in the digital transformation of the business world.
Photo from Forbes
Many established enterprises correctly view APIs as their ticket to the race, but it’s not just the digital giants that can reap the benefits of this technology. Implementing APIs can be especially useful for small and midsize businesses that are struggling to reach digital audiences in highly saturated and tightly controlled networks and markets.…Continue reading