Surfing the internet is a daily occurrence for many. Need to double-check that fact you read on social media? Google it. Working from home and need to research something? Look it up online.
Many people idly scroll websites throughout the day just to pass the time. With over a billion websites, there are only mere seconds to grab their attention. If your website is unsuccessful in this, your site’s bounce rate can damage your overall ranking. The key is to improve the bounce rate.
But first, we need to understand what it is before we can improve it.