From YKK zippers to Gore-Tex technology, ingredient brands have impacted the fashion industry for decades. Now, at a time when more and more fashion brands are looking to make their marks in the industry, many are turning to ingredient brands to strengthen their products or add innovation to their existing merchandise. In fact, ingredient co-branding has arisen as one of the most widespread apparel industry trends in recent years.
photo credit: Thomas Biasetto / Unsplash
Ingredient co-branding has added a wealth of value to the fashion market because it provides advantages for both parties. For the ingredient brand company, it’s a way for an otherwise “invisible” innovation to become a known—and desired—commodity.…Continue reading