POSTS TAGGED : business ethics

The Dark Side of Digital Marketing: Manipulation, Addiction, and What You Can Do About It

Digital marketing is powerful. It can build brands, spark movements, and grow businesses from scratch. But with great power comes responsibility.

Digital marketing

Behind the polished campaigns and colorful dashboards lies an uncomfortable truth: digital marketing, when misused, can manipulate, exploit, and even harm.

In this article, we shine a light on the ethical dilemmas, unintended consequences, and what small business teams can do to market responsibly without losing their edge.

1. The Attention Economy: Designed for Addiction?

Every click, every scroll, every notification is part of an economy that monetizes attention. Platforms want eyeballs, and marketers are the paying customers.

Tactics like urgency, FOMO, and infinite scrolls are often deployed to keep users glued.…

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Everything-Washing: How to Know Which Companies to Partner With?

In today’s socially conscious marketplace, consumers and businesses alike are increasingly prioritizing values such as sustainability, diversity, equity, and ethical practices. This shift has given rise to a phenomenon known as “everything-washing”—a term used to describe companies that exaggerate or misrepresent their commitments to social and environmental causes. From greenwashing to pinkwashing to woke-washing, businesses are under pressure to align with popular values, but not all of them do so authentically.

Business partnership

photo credit: Fauxels / Pexels

For businesses looking to form partnerships, this creates a challenge: How do you identify which companies are genuinely committed to their stated values, and which are simply jumping on the bandwagon for PR purposes?…

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Marketing Ethics in Personal Injury Law: Balancing Advocacy and Advertising

Personal injury law is a field that often requires lawyers to walk a fine line between advocating for their clients and effectively marketing their legal services. While it’s crucial to promote your law firm to attract clients, it’s equally important to maintain high ethical standards in your marketing practices.

Personal injury law firm marketing

In this article, we’ll explore the ethical considerations that personal injury attorneys should keep in mind when developing marketing strategies, emphasizing the importance of balancing advocacy with advertising.

The Duty of Advocacy

Personal injury lawyers have a primary duty to advocate vigorously on behalf of their clients. This means providing zealous representation, fighting for justice, and pursuing fair compensation for those who have suffered injuries due to the negligence of others.…

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Ethics and Success in Business

The top objective of any business has always been to make profits. Till recently things like ethics and CSR were largely considered unnecessary overheads. However ethics have become much more relevant in recent decades. The objective of doing business is unchanged. What’s new is the mindset that ethics leads to profits, and their absence leads to loss.

Ethics

Here is a look at some examples that illustrate the value and importance of ethics for entrepreneurs, and also their application.

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Dr. Jill Young of South University’s College of Business says that the most important aspect of ethics is integrity. If integrity is well demonstrated, other components of ethics flow naturally.…

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5 Ways to Be a More Ethical Leader

In today’s business environment, perhaps no principle is more revered — and yet more misunderstood — than ethics. Leaders and business owners claim that they want to be more ethical, or that that conduct their businesses in an ethical fashion, yet have difficulty articulating exactly what that means to their daily operations.

Ethics

Often companies will devote considerable time and resources toward becoming a more social responsible — ethical — organization, with the intent of attracting more business and a more loyal customer base. And there is some evidence that those efforts pay off; in a recent Wall Street Journal report, researchers found that consumers are more willing to support, and will pay more for products from, a company that they believe acts ethically.…

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