Digital marketing is powerful. It can build brands, spark movements, and grow businesses from scratch. But with great power comes responsibility.
Behind the polished campaigns and colorful dashboards lies an uncomfortable truth: digital marketing, when misused, can manipulate, exploit, and even harm.
In this article, we shine a light on the ethical dilemmas, unintended consequences, and what small business teams can do to market responsibly without losing their edge.
1. The Attention Economy: Designed for Addiction?
Every click, every scroll, every notification is part of an economy that monetizes attention. Platforms want eyeballs, and marketers are the paying customers.
Tactics like urgency, FOMO, and infinite scrolls are often deployed to keep users glued.…
Continue reading