It is rather common for a CEO to feel a bit disconnected from the everyday efforts of their enterprise. While they focus on big-picture issues, the rest of the organization often functions without their input, and over time, CEOs might not know the names of more than a handful of subordinates who are likely directly connected to their high-level work.
Still, it is important for CEOs to think critically about how their company functions. Specifically, they need to be involved in the curation of the company culture, which affects not only how their workers feel but also how the reputation of their brand develops.…
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