Customer confidence is all over the map these days. With worries about identify theft and security breaches constantly the news, it takes something to convince customers that your store is the place where they should drop those dollars and scan that card.
If you want to get ahead in this market you have to beat out the competition not just in prices or incentives, but in confidence. One security breach can set a company back a dangerous amount, forcing them to rebuild or try to woo back their customer base when they’re under the pressure of a lot of stress.
With that in mind, the answer is not a complicated point of sale machine or bristling firewalls and security.…Continue reading