The basics of marketing include having a memorable and distinctive brand, including your logo, colors, slogan, and so forth. But a successful marketing campaign requires more than just a great image or even a great product.

The best that Madison Avenue can dream up for you is worthless if it doesn’t reach the people who are most likely to buy your product. That’s why targeted marketing is so important to your success.

Sometimes the process of placing things in front of the right eyes is easy. If you sell diapers, you sponsor children’s television shows. Sports gear promotes well on baseball field fences, and it makes good sense for a locksmith to apply a sticker nearby while installing deadbolts.…