SMALL BUSINESS CEO

Resources and Knowledge for the Small Business CEO

  • *
  • X
  • _
  • About
  • Free Tools
  • Contact

POSTS TAGGED : email list

Make Your Email List Better – By Making It Smaller

posted inMarketing, Sales on February 27, 2015 by Ivan Widjaya with 1 Comment

In the world of email marketing, prevailing wisdom is that bigger is better — at least when it comes to the size of your subscription list. The more people who receive your messages, the better, right?

While there is a certain amount of truth to that statement, a list with thousands of subscribers isn’t going to do you much good if 90 percent of them aren’t engaged.

Shocked woman reading emails

The fact is email lists are living things. They are in a constant state of flux, with new subscribers being added and others leaving all the time. Recipients’ interests and preferences change over time as well, and if you aren’t keeping up, you could be unintentionally derailing your own marketing efforts.…

Continue reading →
  • 1
Find freelancers

Subscribe to Newsletter

Subscribe to SMBCEO.com Weekly Newsletter and get "80 Small Business Ideas to Inspire You" e-book - for free.

* indicates required



Categories

  • CEO Leadership
  • Customer Service
  • Economy & Environment
  • Entrepreneurs
  • Finance
  • Human Resources
  • Industrial
  • Information Technology
  • Legal
  • Management
  • Marketing
  • Research & Development
  • Sales
  • Social Media
  • Travel

Recent Posts

  • A Comprehensive Guide To The 5 Types Of Personal Injury Claims
  • 4 Tips for Setting Up A Successful Bed and Breakfast Hotel
  • Essential Elements of a High-Converting Landing Page
  • Maintenance Planning & Scheduling: What it is and How to Get Leadership Support
  • How SMBs Use Technical Writing Software to Their Advantage
Copyright © 2004 - 2016 SMB CEO. All rights reserved. SMB CEO™ is the property of Previso Media. Privacy Policy.

Pin It on Pinterest