Email marketing is a powerful tool that businesses can use to engage with customers and build relationships. However, it’s important to remember that email marketing is a double-edged sword. If done correctly, it can bring tremendous benefits to your business, but if not, it can turn your potential customers away.
Therefore, it’s important to avoid common mistakes that can compromise your email marketing efforts.
1. Neglecting to Segment Your Email List
One of the biggest mistakes businesses make is sending the same email to all of their subscribers. This approach may seem convenient, but it can also be counterproductive. The reality is that not all subscribers are created equal.…Continue reading