The reasons to go green are often pitched as necessary changes for the continued existence of the world with growing populations and pollution. While not wrong, going green often comes with a stigma of raising costs of business, and in an unstable economy it can seem dangerous to go through any dramatic change in doing business.
Here are some examples of ways going green can save you money and be good for business, all while helping the environment.
Any PR is Good PR, but Positive PR is Better PR
While it may seem like a bad way to think about going green, the fact is that it can easily turn into a great marketing campaign.…
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As the 40th Anniversary of Earth Day approaches, consumers and businesses everywhere are thinking about ways to reduce energy consumption and lower their energy bills. Affordable alternative energy sources are years away and utility-driven conservation measures like the Smart Grid won’t help SMBs in the short term, if at all.
Small businesses know that there is a number of ins and outs of getting started. The first rule, get to know the C.P.A., and perhaps have a attorney who will look over contracts as needed, but the next rule, generating business, needs to be continuously developed.
