Struggling to Connect With Your Audience? 7 Tips for Better Facebook Engagement

You’ve used Facebook for years to keep in touch with former classmates, family friends, distant relatives. Some of these folks you probably wouldn’t speak to at all, for one reason or another, had Facebook not made it easy to do so.

Your efforts consistently generate engagement. So why can’t you get the same results on the business side of things, where it arguably matters even more?

Facebook engagement

photo credit: George Pagan III / Unsplash

You can. It’ll just take some work and some unlearning of Facebook “best practices” you thought you knew. Here’s what you need to do.

1. Share Personal Stories From Your Team or the People You Serve

Facebook audiences are more inclined to connect with brands that come off as authentic and empathetic.…

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