Customers want free shipping. Amazon has forced the issue, pushing retailers to offer free shipping on products. The customers of today expect shipping to be fast, and if you’re in a niche where other retailers are offering free shipping or better prices, you’ll need to offer the same perk to compete.
One study suggests that 90% of consumers say that free shipping is the incentive to shop online.
People want to shop online because it allows for shopping day and night, but if shipping is too costly, these shoppers will go to ground stores.
If you’re a small business owner, free shipping may mean the difference between your customers going to Amazon or shopping on your site.…Continue reading