The local store is evolving. As retailers rally to prove their value to shoppers, stores are re-emerging as hubs for local communities. And one of the most effective methods of retail experience differentiation is the use of relevant, targeted, vibrant infotainment content to keep shoppers engaged.
Since the rise of ecommerce in the late 1990s and early 2000s, market analysts have predicted the demise of brick-and-mortar stores. After all, why travel all the way to a non-virtual store, subject yourself to long lines and a painful checkout process, only to cart all your goods back home?
Your morning shopping expedition to a physical store can be replaced by an online shop using your mobile device in half an hour on your sofa with a cup of coffee.…Continue reading