If you’re committed to boosting online traffic to your website, effective keyword research is your cornerstone for success. It guides your content strategies and uncovers the topics customers relentlessly seek through images from Google search.

A robust keyword strategy is the linchpin in any triumphant SEO campaign. This guide delves into the fundamental aspects of keyword research, poised to unleash its full potential on your web pages and marketing endeavors.

Understand the Basics of Keyword Research

If you’re new to digital marketing, “keyword research” may sound unfamiliar. However, it’s crucial for high search engine rankings. It involves finding words and phrases people use when searching for your products or services.…

Thanks to the pandemic, internet penetration has increased. As a result, it has become more important than ever for business owners to optimize their websites to rank higher on the SERPs.

As per a study, 66% of business owners like to do keyword research on their own. Unfortunately, most of them tend to make keyword research mistakes to beat their competition.

So, we went ahead and compiled a list of four common keyword research mistakes webmasters make and end up regretting later.

Grab a pen and paper. This blog post is going to be worth all your money!

Mistake #1: Not Understanding the Search Intent

Most of the time, webmasters think about which keywords will help them rank their website rather than “how can they satisfy the searcher’s intent.”…