Google AdWords is a great way to rank high on Google search result pages, and now it is supercharged with the power to remarket. The AdWords system works by recognizing keywords typed by users and matching those words to serve up relevant pay-per-click (PPC) advertising.
Google remarketing places a bit of code on your site that follows all sorts of user behaviors on your site and elsewhere. The code allows Google to serve up laser-targeted, super-relevant PPC ads aimed at re-engaging users and pushing conversion rates higher than ever.
In a nutshell, remarketing is based on tracking the content that users have visited before and delivering PPC advertising that makes reference to the users’ previous actions.…Continue reading