Today, marketing analytics dashboards exist in every business environment to translate and display data in a particular way that is readily available and manageable for the audience.
For instance, a marketing dashboard, in general, will report user behaviour on a company website, followed by measuring the effectiveness of online marketing campaigns. Lastly, track progress on every internal company conversion goal. Marketing analytics dashboards are built to explore one-off data analysis and recurring monthly reports, or sometimes does both.
Here the more significant consideration is your stakeholders. The question is, do they care about the metrics? And even if they do, which ones are the concerning aspects.…Continue reading