Marketing has come a long way from traditional tools used in print or magazine media. We are in an age where everybody who is anybody is interconnected and with a cursory view of your profile, it is pretty easy to know which market you would most likely be under. As such, entrepreneurs have a greater chance of locating their target markets without leaving their desks.
In a recently conducted Zoomerang survey, most SMBs would either increase their digital marketing efforts or retain them in 2011. If small businesses are considered by many as the lifeblood of the economy, especially as far as job generation is concerned, then new customers are the holy grail.…
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Gone are the days when businesses just relied on neon signs, tarpaulins and pamphlets. Since the inception of social networking sites, entrepreneurs harnessed it to maintain business relationships and attract new customers. Marketing has taken on a whole new meaning once social media became prevalent, especially for small businesses.
One of the keys to success for every small business is a really smart marketing program that keeps existing customers in the fold and continually incites prospects to join. The program should include the most cost-effective ways to raise brand-awareness, leverage your expertise and share deals.
In this age of social media marketing, it’s easy to forget that one of the easiest, most cost-effective ways to get your small business in front of people is to give them a gift. According to an Advertising Specialties Impressions study, 84% of promotional products recipients remember the advertiser on the 
Let’s talk about strategy for a second.
Judging by the tone of most marketing blogs, you would guess that all business was either conducted on Google or Facebook. But it’s easy to forget that many of the tried-and-true methods of the past are still just as valid today.
Businesses today need to look beyond geographical borders in order to expand. There is a whole world of consumers, customers and clients out there waiting to buy your service or product. Opportunities aplenty await the astute businessman willing to take the risk and go global.
We hear story after story about organizations trying to reinvent themselves or wondering why they have lost market share or stakeholder support. Often times they are so close to the root challenge that they overlook it and try to advertise or promote their way out of slumping sales. A better approach: look deep to examine and refine your true brand essence and never loose sight of the essential emotional connection your brand must make to each guest, customer or stakeholder.
A simple social experiment, IGotAnEnvelope.com, demonstrates that not all social-networking needs to begin on-line and how to successfully integrate traditional marketing with new media.
