Attracting – and keeping – new customers is no easy task for any business. But if you’re not expanding your customer base, you’re not growing or increasing your profits. Use these five methods to woo new customers and keep them around.

1. Be Responsive. Be Human

The quickest way to turn customers off is to provide poor customer support. Ignoring messages and feedback gives the impression that you don’t value your customers – the lifeblood of your business.

A colleague once contacted several companies when he was looking to have his new home built. Some he called; some he contacted through email.…