When it comes to online marketing, there are so many techniques small businesses can use to drive traffic and raise brand awareness. Some methods are more popular than others. Most small businesses tend to stick to certain well-known methods like buying Google ads, or using Instagram.
Small businesses often launch digital marketing campaigns on a limited budget. Therefore, there’s little room to try new things and experiment. However, this line of thinking might be costing small businesses in certain ways.
There are plenty of online promotional methods that don’t cost a lot that small businesses don’t actually take advantage of. Here is a list to reconsider your current strategy: