If you have run a brick-and-mortar store before, you know just how damaging one customer’s negative experience can be to your reputation in the neighborhood. Infamy carries an impact several orders of magnitude larger on the internet.
You are no longer dealing with the perception of the hundreds or thousands of people living in your area. It’s now about the millions of people online who may come across the complaint. That’s why online reputation management is so vital. We look at the three ways of protecting your brand on the internet.
1. Great Content
First impressions last. One of the most effective ways of increasing your credibility online is by creating high quality content.…Continue reading