The questions that plague small businesses seem to never change – only the subjects small business is asking these questions about. Unlike a corporation or large company, resources within a small business are often scarce. As it is, you likely are doing the jobs 10 or more people would be in charge of in a larger company. SEO may sound like another truffle on your plate that you simply don’t have the stomach for.
“We have a great product, people will find us.”
This is a reaction you want to avoid. The most important aspect of SEO, or search engine optimization, any small business (or large for that matter) must realize is that it is not another “option” in how you market your business, it is a necessity born of a real and fast change in the way consumers search for various goods and services.…
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For many smaller and mid-size companies, the hiring CFO-level talent can be too costly and completely unfeasible. In addition to searching for the right candidate, you have to offer a highly competitive package – even in today’s economy – to attract the top-level finance talent you need for business success.
