Binders are a versatile and highly cost-effective way to raise awareness for your brand. A well-designed binder provides more information in one place than virtually any other print marketing material. Its tangibility helps clients focus and retain information. And a binder is easier to keep track of than a stack of loose papers.

As with any marketing material, you’ll need a strategy for when and how to use your binders to maximize their effectiveness. You can build brand awareness with these 5 clever uses for your binder.

1. Engage clients’ imaginations

Binders come in a wide variety of manufacturing materials that can be customized with different stock colors, imprint methods, and coatings.…