With a limited marketing budget, every dollar spent needs to deliver a return. Many marketers are using PPC (pay per click) as a way to track the results from their online ads, ensuring they can increase the effectiveness of their communications as well as their spending.
Facebook is, without a doubt, the most popular platform for PPC advertising. While Twitter has the same capabilities, it is claimed that engagement up to 7 times higher on FB. In the end, where you choose to advertise will depend on the audience you’re aiming to attract: Linkedin, though not as popular as GoogleAds or Facebook, is aimed at a highly specific market, so may be the right choice depending on your service or product.…Continue reading