POSTS TAGGED : public relations

What Is Share of Voice and Why Does It Matter?

Share of voice is a specific PR and marketing statistic designed to help you estimate what percentage of stories within a certain niche are associated with your brand. But how exactly do you measure share of voice? Why is it so important? And how can you optimize your strategy to improve it?

Share of voice

Share of Voice: The Basics

Share of voice is “the percentage of media stories within your sector, niche, or industry that include your brand.” It can tell you two things at once:

  1. Your media presence. First, share of voice can give you an idea of how much your brand is being mentioned in the industry overall.
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5 Ways To Increase Your Business Profits Through PR

Public relations (PR) is a bridge between a company and the public to grow the business. It engages the public and builds a positive company image but it also develops a connection and trust with your customers which builds brand loyalty.

Public relations

Nowadays, PR is not limited to just press releases. Many other innovative tactics have been introduced such as social media marketing, influencer marketing, and video marketing. Today, we are going to share how these tactics can help you increase your business profits through PR.

1. Share The Company’s Story as Industry Leader

PR can share the company’s story and position your brand as an industry leader.…

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Why Public Relations Remains an Essential Component of Business Success

Public relations, referred to as PR for short, is a term that gets tossed around a lot despite many people failing to understand its meaning or purpose. Most people associate it with colorful marketing events and free goodies from companies looking to increase brand awareness.

Public relations staff

While brand awareness is a significant PR component, there is more to it than meets the eye. The main goal of PR is to share the right message about a brand and ensure that people know all about it and reach out to it whenever they need a service.

Over the years, it has been clear that public relations remain core in any business that needs to grow and succeed.…

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Why Is PR So Important For Your Business?

The implementation of a successful PR strategy is a very complicated process. PR involves a number of techniques used in other kinds of marketing and this usually confuses many new business owners.

Public relations (PR)

You need to understand the importance of PR before you start coming up with the best strategies to implement.

What does PR entail?

According to FinemanPR.com, “public relations is changing radically and becoming more dynamic.” To understand the importance of PR, you need to figure out what it entails.

However, there is no straight answer to this question because every PR strategy is custom-made to a specific business just like a well-executed marketing plan should be.…

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Boost Your Online PR: Public Relations as Part of Online Marketing Strategy

Public relations should be an essential part of your online marketing arsenal, from the inception of your business. If you haven’t already started marketing yourself and your business through public relations, it’s time to make sure that all other areas of your online marketing plan are firmly in place and then get to work on a public relations plan. Online public relations generally refers to any time you can get your business in front of the (online) media. This sounds really easy, in theory. In reality, getting the attention of the media at large can be difficult.

man doing online press release

Many Different Pieces to the Online Marketing Puzzle

1.

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High ROI Public Relations – Alive And Well

public relations marketing strategiesBy now, the predictions for 2010 have faded into the background and, for many, so have those business and personal New Years resolutions and top 10 lists.

So now that February is upon us and new products and technologies are on the horizon, here is a brief synopsis of things to do and avoid that will leverage your PR efforts.   These tips were created with the goal of a high ROI program that will support the sales process and the effectiveness of your company’s overall marketing efforts.…

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Tips To Help The Small Business CEO Get PR

public relations marketingA small business owner constantly thinks about trying different forms of marketing to attract new customers. After all, especially in today’s economy, marketing can make all the difference giving you a leg up on the competition. Traditional marketing programs like brochures and direct mail or even social media marketing platforms like Twitter and Facebook can provide a sizeable competitive edge.

But another area of marketing that’s very popular right now is something that we all want for our business, although it can be very challenging to accomplish. Every small business CEO wants good public relations (PR) for his or her company.…

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