Public relations, referred to as PR for short, is a term that gets tossed around a lot despite many people failing to understand its meaning or purpose. Most people associate it with colorful marketing events and free goodies from companies looking to increase brand awareness.
While brand awareness is a significant PR component, there is more to it than meets the eye. The main goal of PR is to share the right message about a brand and ensure that people know all about it and reach out to it whenever they need a service.
Over the years, it has been clear that public relations remain core in any business that needs to grow and succeed.…Continue reading