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CEOs speak to employees, investors, customers, business partners, and the public. Yet even experienced executives can struggle to communicate their ideas in a way that people understand, remember, and act on. The problem is not always a lack of confidence or presentation skills. Sometimes, it is the failure to make the message clear from the audience’s perspective.

Key Takeaways

• Clarity is one of the most important public-speaking skills a CEO can develop because audiences need to understand the message before they can act on it.
• Executives often make presentations too complicated by sharing excessive details, jargon, and background information.