Pay-Per-Click or PPC marketing is a preferred form of online advertising for many service-based businesses, and it’s easy to see why. It can bring in instant traffic and a good ROI if implemented properly. But even though it’s not a remote concept for most business owners, PPC mains shrouded in mystery. How exactly can you use it to bring more clients into your service-based business?
A good first step toward understanding the different aspects of PPC is understanding how to use the king of pay-per-click: the almighty Google Ads.
Google Ads is a paid advertising platform and channel that falls under PPC marketing.…Continue reading