Search the web and there’s endless information about internet marketing and digital media. It seems that business advice for online operations is readily available anywhere you turn. But when it comes to designing a shop floor or a product showroom, there’s not much information to look at it. Many businesses today operate both online and offline so a good understanding of shop floor marketing is just as important as ever.
Whether you trade from a bricks and mortar premises or have a customer showroom for your retail web business, it’s important to think about shopper psychology. Here are some great psychological takeaways to bear in mind.…Continue reading