POSTS TAGGED : small business

Would a Master’s Degree Benefit Your Small Business?

Whatever you do, whether a job or a business, higher education, in general, is a wise move for continued progress. Those with a Master’s degree have always ranked well in terms of job offers, employment, salary, and job satisfaction as compared to those with just a bachelor’s; degree. Thus, earning an online masters is considered to be a reliable step towards career success.

MBA student

So, how can a master’s degree benefit your small business? The most common reason behind doing a master’s is to differentiate yourself in a crowded market and stand ahead in the competition. Work experience is always useful, but a master’s degree related to business management can work wonders for you and your business.…

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What Your Small Business Needs in Order to Succeed

The cold hard truth is that more new businesses fail than succeed. While many people have the dream of becoming a small business owner, it’s easier said than done. Overall, you need to have your fundamentals covered in order to achieve long term success as an entrepreneur.

Small business owner working

photo credit: Cristina Morillo / Pexels

Below are some of the things your small business needs in order to succeed.

A Product People Want

The most basic fundamental of launching a successful business venture is of course having a good idea. However, just because you think your idea is great does not mean that consumers will agree.…

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How to Take Your Small Business Online

So you want to take your small business online? That’s great news! After all, customers spend a great deal of time online, so why not meet them where they are?

Managing online business

Regardless of the nature of your small business, there are a series of steps you’ll need to take to get things up and running on the internet. Read on to learn about all the things you need to do to take your small business online.

Find a Host and Choose a Domain Name

To make your small business visible online, you will need a website. For that website to be accessible through the internet, it will need to be hosted.…

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Guiding Small Businesses To Make The Most of Digital Marketing

With COVID-19 taking a toll on all aspects of daily life, 2020 has indeed been a challenging year for all of us. While we are trying to hold on and stay safe from the virus, businesses across the world are finding mere survival a Herculean task. This is especially true in the case of small businesses that do not have a huge debt fund to fall back on.

Digital marketing guide

At the moment, with social distancing protocols in place, businesses are having a dearth of physical options. The silver lining here is the fact that this global crisis is chaotic, and if small businesses can focus on their digital marketing plans, they will be able to establish long term credibility among their target audience.…

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SMB Success: 5 Must-Know Tips for Small Business Owners

Regardless of how long you’ve been a small business owner, there’s always room for improvement.

That may seem obvious, but it’s worth keeping in mind. None of us are born with a business playbook burned into our brains. In many situations, you’ll have to make an educated guess based on the data you have at your disposal.

Small business owners managing business

Now, your ability to make those guesses will improve with experience. That said, there are a few things that can help you get there faster. Here are 5 tips for small business owners you should know about.…

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6 Small Business Tips to Make You More Profitable

Every entrepreneur dreams of their business dominating their niche, but it’s not an easy road. Here are six small business tips to set you up for success.

Modelling agency owner

1. Stick with Your Niche First

Find your niche. It’s one of the first lessons many entrepreneurs learn. Finding a specific niche to target is key to early success in business. However, after that early success, many small business owners decide to branch out and try new things.

It’s not always a bad thing to diversify, but it can be if it means abandoning your niche market too soon. Sometimes it can be a better idea to tweak and be innovative within your niche.…

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Top 5 Successful Ways to Expand Your Small Business

Starting a business is a significant achievement, but scaling one is a huge challenge. Small enterprises are critical to the development of global economies The Organization for Economic Co-operation and Development (OECD) confirms that small businesses create income and employment, they react to new or narrow demands and they strengthen social inclusion rates.

Small business owners discussing expansion

According to the National Business Confidence Index for 2019, about 84% of surveyed business owners confirmed their plans to grow the business in 2019. However, 30% reported they don’t expect the economic climate help their development, while 60% are focusing on boosting sales, expanding their customer base and volume.…

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How to Prepare Your Small Business for an Emergency

According to a survey by Staples.com, just 19% of office workers believe that their company is prepared to handle a major emergency — which is especially concerning, since each year across the U.S. explosions and fires occur in approximately 70,000 businesses and cause nearly 200 deaths.

Emergency situation in small business premise

Furthermore, the National Oceanic and Atmospheric Administration (NOAA) notes that approximately 1,200 tornadoes occur each year, and virtually all states — not just those on the west coast or Hawaii — are vulnerable to experiencing a moderate to severe earthquake. For example, a magnitude 5.8 earthquake rocked Oklahoma in 2016, and a magnitude 5.9 earthquake rocked Virginia in 2011.…

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Empowering and Enabling MSME Businesses in India

Currently, there are more than 43 million micro, small and medium sized business enterprises (MSMEs) in India, employing about 40% of the total population. With its contribution to GDP of around 8%, these MSMEs are not only helping in financial development of the country, but also in improving the socio-economic status of the people.

MSME owners

However, at the same time, they are also struggling to flourish owing to certain challenges such as lack of accessibility to information and knowledge, inadequate intellectual property protection, insufficient training for employees, and lack of access to alternating funding avenues which can lead to shortage of working capital and under-developed business infrastructure.…

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Building Credibility When You’re Small – 4 Tips

It’s never easy building a strong reputation for your small business, but the Digital Age has certainly made things easier than they used to be.

Building business credibility

In fact, if you know how to leverage the right methods, there’s absolutely no reason your small business can’t enjoy just as much credibility as your much bigger competitors do.

4 Ways to Become More Credible Than Your Larger Competitors

The online age has made it easier than ever to build a presence and market your services and products to customers. That being said, building a strong, credible reputation is more important than ever. Prospects that find you credible will find it easier to become your customers.…

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