Digital Marketing for Start-ups: Where do start-up businesses go wrong, and why do they fail? (Plus how to avoid the pitfalls of start-up marketing)

Quite contrary to popular belief, you can’t just add a ‘kart’ to your website and call it a start-up. It is not even a traditional business, or one-man-show either. A start-up is launched when it has a unique idea or product that fills the gap between demand and supply or is the solution that many people would like to have.

Creating video content for YouTube

A tech-enabled platform ( BharatSthali Sarees ) to bring handloom sarees at your doorsteps on a shoestring budget is a start-up, and so is a business trying to bring some management and technology-led innovation into the disorganised industry of handymen and technicians.…

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9 Tips for Branding and Marketing a Start-up Business

Successful entrepreneur and marketing expert Luke Lazarus recommends focusing on brand messaging as a path to success. With an extraordinary record of building and selling four new businesses in Australia in only 10 years, he counsels new business owners on the proven methods that led to his success instead of continuing as a serial entrepreneur.

Startup marketing and branding

Lazarus regards most entrepreneurs as “highly intelligent and generally talented,” but his experience as a consultant informs his opinion that they lack basic skills in branding their business. His solutions can increase their chances of avoiding the high failure rate of many startups.

The importance that Lazarus places on branding appears emphatically in a review of its components in Medium.…

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How to Market Your Start-Up Political Consulting Company

If you’ve had dreams to help make a difference in the political landscape of the country, then there is a good chance you’ve been working hard to make it happen. For many people, the answer is an online degree in political science through a well-respected school such as George Washington University. An online masters in political science can open the door to all kinds of careers in politics.

Political consulting

Now, if you’ve gone ahead and decided political consulting is the route you want to take, and you’re ready to open the doors of your start-up company, then these marketing tips are bound to help.…

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3 Tips For Marketing Your Small Startup

When you start a new business, even a small one, you want to have a marketing plan in place. Even small businesses that run out of homes, or only set up at craft markets and farmer’s markets, need to have a marketing plan. How else will people know you’re on Etsy or that you will have a table at the local business expo.

There are a few things that go into marketing a small business. You don’t simply want to have business cards and have an ad in the local paper. You don’t want to just have a website, but not utilize all of the ways out there to share that site and attract people to it, as well as get people to stick around.…

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PPC Advertising is the Perfect Marketing Solution for New Startups

PPC advertising is the best marketing strategy for startups and business entrepreneurs for a number of reasons, three of which are outlined clearly in this post.

pay per click advertising

All businesses need an online marketing strategy, but it’s important for new businesses to understand why PPC advertising would be so incredibly useful for their needs. It’s important for startup entrepreneurs to recognize why PPC advertising campaigns are the perfect marketing solution for a young business.

1. PPC advertising is about testing and tracking

All new businesses benefit from a very tight system of testing and tracking in all areas of business because everything is fresh and unknown.…

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