Do not try to do everything. Do one thing well. – Steve Jobs.

It’s Hard to Do Less

As business owners sometimes the hardest thing is doing less. All sorts of opportunities can present themselves to us and with that can come the temptation to take on work that’s beyond the original business plan.

If we aren’t careful we can spread our resources so thin that we end up doing nothing really well.

There is incredible power in drilling down and focusing on one thing and doing it with excellence. Drilling down and offering a superior product or service can lead to the following benefits:

• Consistent Demand: The law of demand means your product or service will always be in demand if it is superior
• Higher Revenue: A superior product or service will attract a higher price because of higher demand
• Lower Costs: By focusing on one product or task, you can better optimise your resources towards it

Sounds like the ideal business model.…